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The real estate market in Bluffton and Hilton Head Island thrived in 2024, showcasing the area’s appeal as a coastal paradise. With sandy beaches, scenic marshes, and a vibrant Lowcountry lifestyle, this market continued to attract buyers from all over. Let’s explore this year’s highlights and get a glimpse into what’s ahead for 2025.

2024 Buyer Trends: Who Made the Move?

The demographics paint a fascinating picture:

  • The Relocation Boomers: Buyers from New York, New Jersey, and the Midwest accounted for an estimated 35% of new residents. Drawn by the Lowcountry’s tax benefits, coastal charm, and vibrant communities, retirees and near-retirees were a major force in the market.

  • The Coastal Dreamers: Millennials and Gen X buyers…

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