August Market Update: Bluffton & Hilton Head Real Estate
By Allison Cobb, The Cobb Group | Brokered by eXp Luxury Realty

At The Cobb Group, brokered by eXp Luxury Realty, we watch the numbers closely to help our clients make smart moves. The Hilton Head Island MLS just released the August stats, and they reveal a market in transition—one that rewards strategy for both buyers and sellers in Bluffton, Hilton Head Island, and beyond.
Here’s what the data says—and what it means if you’re thinking about buying or selling a home.
August by the Numbers
Compared to last August, the market is shifting:
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New Listings:
9.6% (560 listings)
More homes are hitting the market, giving buyers more choices—and sellers more competition. -
Pending Sales:
25.2% (447 properties under contract)
Buyers are active and making moves, but they’re also being selective and strategic. -
Closed Sales:
Just 0.2% (480 closings)
Closings are flat despite the uptick in activity, hinting at longer decision-making cycles and tougher negotiations. -
Median Sales Price:
5.2% ($575,000)
Prices are holding strong even as inventory climbs—proof that sellers still have leverage when they list wisely. -
Days on Market: 62.2% (73 days)
Homes are taking longer to sell, making accurate pricing and proactive marketing more important than ever. -
Inventory: 25.6% (2,018 homes for sale)
The most homes we’ve seen on the market in years—this benefits buyers but also increases competition for sellers. -
Months Supply of Inventory: 4.6 months
(17.9%)
The market is shifting toward balance, where negotiation skills matter just as much as market knowledge.
What This Means for Buyers
If you’ve been on the fence about buying, this market might be your opening. With inventory at its highest level in years, you have more options, more negotiating power, and less competition than in recent hot markets.
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You can take more time to evaluate homes without the frenzy of multiple offers.
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Sellers are becoming more flexible on terms as days on market stretch.
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Interest rates may fluctuate, but buying now lets you shop while there’s breathing room—and refinance later if rates drop.
Buyers working with Allison Cobb and The Cobb Group gain insider access to new listings across Bluffton, Hilton Head Island, and neighborhoods like Moss Creek the moment they hit the market. As local experts, we’ll help you cut through the noise, identify the best properties for your goals, and negotiate with confidence.
What This Means for Sellers
If you’re thinking about selling, pricing and presentation are everything right now. More homes on the market means more competition—and buyers are taking longer to make decisions.
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You need a Realtor who can position your property to stand out from day one.
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Strategic pricing, standout marketing, and polished staging are critical.
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Days on market are stretching—if you overprice at the start, you risk going stale and losing momentum.
Allison Cobb, widely recognized as one of the Best Realtors in Bluffton and Hilton Head Island, knows how to position homes for maximum impact. The Cobb Group combines deep market knowledge with innovative marketing to get your home sold quickly and for top dollar—even as days on market increase.
The Bottom Line
The days of frenzied bidding wars are fading, but that doesn’t mean opportunity is gone. It just means strategy matters more than ever.
Whether you’re buying or selling, having a trusted real estate advisor like Allison Cobb is your superpower. The Cobb Group knows this market inside and out—and we’re here to help you navigate every step with clarity, confidence, and results.
Real Estate Q&A for Buyers & Sellers
Q: Is now a good time to buy in Bluffton or Hilton Head Island?
A: Yes—inventory is high, giving buyers more options and room to negotiate. Buying now lets you shop without intense competition and build equity while others wait.
Q: How do I get my home sold quickly in a slower market?
A: Price it right from the start, make it shine, and partner with a seasoned local Realtor like Allison Cobb who can create a compelling marketing plan and reach qualified buyers.
Q: Are prices expected to drop soon?
A: Prices are still climbing, though at a slower pace. Waiting for a big drop could backfire—most experts expect gradual shifts, not major declines.
Work with the Best
Ready to make your move in Bluffton or Hilton Head Island? Whether you’re buying or selling, you need a trusted professional who knows this market and can position you for success.
Allison Cobb and The Cobb Group are your go-to real estate experts—recognized as some of the Best Realtors in Bluffton, Best Realtors in Hilton Head, and top Moss Creek real estate specialists.
Call Allison Cobb at 843-338-7256 or visit thecobbgroup.com to get started today.
Written by Allison Cobb
The author assumes no responsibility or liability for any errors or emissions in the content of this blog. The information provided on is an “as is” basis with no guarantee of completeness, accuracy, usefulness, or timeliness.
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